Four weeks have already passed since I joined IFFO and it’s been both a hectic and fascinating month. The team is busily preparing for our conference, which is just around the corner, as well as attending the important industry events held at this time in the year. I was fortunate to be able to visit China, attending the 14th JCI Conference and a series of meetings with significant stakeholders. IFFO’s China team cover a broad range of expertise and through getting to know their work, and meetings with groups such as Ministry of Agriculture and Rural Affairs (MOA) and China Feed Industry Association (CFIA), I have a deeper understanding of this vast market.
The more insight I get into the marine ingredients industry, the more I see the opportunities for our continued development and growth. Value chain focus and understanding the new supply chain dynamics will become more and more important to meet the customer’s expectations. In my recent meetings on my travels, I have experienced a great interest in fishmeal and fish oil as high quality raw materials for feed. IFFO is following an evidence based approach, identifying gaps of knowledge, carrying out research and using this to communicate the unique role that these ingredients play.
|Update - October 2018 - 309.pdf|