IFFO's Monthly Update constitutes a key communications tool for the marine ingredients industry and its main players. This report is dedicated to the needs of IFFO's members, bringing together industry news and insights from our diverse network.
During the USA Presidential Election campaign, and since the election of President Trump, a new concept has entered the modern language – fake news. The appetite for news, preferably sensational, and the “more clicks means more adverts means more money” trend has led to whole communities of fake news writers, like the one reported in Macedonia. Or was this also fake?
It’s hard to know who to believe anymore but the first question should always be “How can you know that”? Well, at least for the IFFO statistics we produce for members, we can answer that question. Our Business Information department, headed by Dr Enrico Bachis, has spent several years building up a network of sources which can be cross-referenced and compared. We recognise this is one of the key services to IFFO members and will continue to develop the range of reports we offer.
Alternative feed ingredients were featured by the industry news site Intrafish during February, including a letter from IFFO reminding buyers that consumers have views on how fish should be fed. We want to see the aquaculture industry continue to grow and accept that additional feed ingredient sources are required. However, the alternatives should be as well as, not instead of, fish based products.
A visitor from another planet who happened to drop in to an IFFO conference would think humans were mostly male, mostly over 30 (some would say 50) and believers in old fashioned talking face to face – getting to know people, rather than just using technology to communicate. Any of us with teenage children will have seen talking being overtaken by sending texts or other digital messages via the permanently-to-hand smartphone, even if the receiving person is in the same room. A teenagers’ day can be made or destroyed by the digital drip onto their Facebook page.
President Trump knows all about this and over 20 million people know his thoughts in the time it takes to hit 140 characters on a keyboard. While IFFO members may not be quite at this level, we need to move with the times. Social media is part of daily life for better or worse so we are asking members if you would like us to have a social media presence. The golden rule is “don’t start into social media unless you can resource it properly” – having unanswered comments or questions on a Facebook page is a good way of looking unprofessional. Resource means cost so this is one of the questions in our annual Member Survey, along with the tracking questions we ask each year to make sure we are delivering a good service. Should we invest in some additional resource at IFFO or leave it to our teenagers?Update - February 2017 - 289.pdf
One of our key aims is to anticipate the direction our industry is travelling in, and how our members’ needs may change. As I mentioned at our recent Annual Conference, the Board of IFFO initiated a strategy review in 2015 and some of the trends identified so far include continued change that present both threats and opportunities.
First among these is the broadening of the range of feed ingredients available to feed manufacturers. Investment in new biotechnology producing protein from gas fermentation, genetic modification of crops becoming more viable, and other novel sources of protein like insect meal becoming a reality all compete for the growing demand from aquaculture feed. Positioning of marine ingredients as high value, environmentally responsible products is an essential strategy for protecting market share – as is differentiating them from the competition.
Update - January 2017 - 288.pdf
This is my first chance to thank all the delegates who attended the IFFO Annual Conference in Bangkok at the end of October. The presentation slides with audio are now available on both on IFFO website and IFFO events website, you will need to login to access them. The combination of our usual high quality conference programme and an outstanding hotel made it one of the best received and most talked about conferences in recent years. We always need to look at ways of improving so I hope, if you attended, that you have had a chance to complete the Conference Survey to tell us about your experience. If not, drop us a line anytime to let us know if there is something you think we could change to make the event even better.Update - December 2016 - 287.pdf
Following another successful IFFO Annual Conference in Thailand, this month's update contains a summary of proceedings, plus the usual extensive coverage of industry news.
Update - November 2016 - 286.pdf