IFFO's goal is to act on behalf of the fishmeal and fish oil producers and their trade associates in order to strengthen the global standing of the fishmeal and fish oil industry.  In so doing IFFO is a respected service partner, adding value to the global industry and ensuring it is better informed, more profitable and more sustainable.

IFFO's core values include a commitment to:

• quality and best practice
• animal health, welfare and productivity
• human health and nutrition
• responsible management of feed grade fisheries

 How do we achieve this?

In order to achieve these objectives, IFFO is responsible for:

• Providing information on production of fishmeal and fish oil
• Analysing and reporting on changes in market conditions
• Providing information on processing techniques and quality control
• Providing information on environmental issues and defending the image of feed fishing and the fishmeal and fish oil industry
• Providing an information network for Members including advice from the Secretariat.
• Providing information on current and proposed regulations affecting fishmeal and fish oil in different markets 
• Promoting the benefits of fishmeal and fish oil by speaking at international events, publishing articles in international trade press and liaising with users, as well as via an interactive web portal
• Undertaking research and development on fishmeal and fish oil to make best use of fish nutrients for the health and welfare of animals and humans 
• Lobbying for trade liberalisation to increase the available markets for fishmeal and fish oil sales and seeking to remove unfair tariff or non-tariff barriers.